Promotional Marketing ROI
Promotional marketing is a valuable strategy that helps organizations stay top-of-mind within their target markets. Every time a customer picks up a pen embossed with your logo, takes a drink from one of your branded coffee mugs or throws on a t-shirt imprinted with your company name, that customer thinks about your organization. Promotional marketing can generate widespread brand awareness as well as deep customer loyalty.

Choosing the right product can make all the difference. The Isle of Consulting specializes in brand recognition strategies and will help you select products that your target market will appreciate, keep and use often. We utilize the Isle Initiative^SM to identify and recommend products that will increase your organization’s brand awareness and deliver a return on your marketing investment.

To help convey the value of promotional marketing and the tangible benefits that can be achieved, we have compiled highlights from several industry studies as well as provided 2006 results for the top product and program categories. Contact us today to learn how you can achieve results like these.

GOAL –Repeat Exposure & Impressions
• 73% used the promotional product once a week
• 45.2% used it at least once per day
- 2004 study by L. J. Market Research

GOAL –Increasing Company Image & Goodwill
• 52.1% claimed to have a more favorable impression of the advertiser since receiving the promotional product.
- 2004 study by L. J. Market Research

GOAL – Generating New Business
• 52% did business with the advertiser after receiving promotional product.
• Almost half of those who had not done business with the advertiser were more likely to patronize in the future after receiving the branded item.
- 2004 study by L. J. Market Research

GOAL –Increasing Referral Business
• Offer of promo product incentive and/or eligibility in sweepstakes drew 500% more referrals than appeal letter alone
- 2005 study by LouisianaStateUniversity
• Those receiving promo product were 15% more likely to provide leads than those who did not
• Salespeople using promotional products received 22% more referrals than those who did not giveaway free gifts
- 1993 study by BaylorUniversity

Top Ten Reasons to Work with a Promotional Consultant, Promotional Products Association International (PPAI)

	Experimental Study.pdf
	Impact on Brand Image.pdf
	Impact.pdf
	Increase Booth Traffic.pdf
	Key Ingredient to Integrated Marketing.pdf